Visit ASE in the North Hall at booth 11079 for a chance to receive SWAG and learn more about ASE Certifications. SEMA Show is considered one of the world's premier automotive aftermarket specialty products trade event, serving as a platform for education and discovery. Show hours are 9am to 5pm, Monday through Thursday, and 9am to 4pm on Friday. The SEMA Show is a trade-only event and only open to the general public on Friday, November 6th.